Resume / CV: designing since 1997.
From printing presses to Photoshop to WordPress. Here is the road that led to Divi Guy, from the web jobs back to the print shop days.
1997
building websites since
Web experience
Websites, stores and a lot of code.
Freelance since 1997, with a few great years in-house along the way.
Owner, Embryo Design, Inc.
Orlando, FL · 8/1/97 to present, full time since 7/1/2007
It's what I'm doing now! With hundreds of web sites under my belt, each one gets better and more efficient (if I do say so myself). I'm so happy to have found a career that I truly enjoy. Embryo Design is just me, a freelance web developer, designer and programmer.
My specialties include e-commerce, WordPress, Divi theme, WooCommerce, Zen Cart, search engine optimization, mobile optimization, user friendly interfaces, and eye catching graphics and layout. I pay attention to detail and try to anticipate issues before they arise.
Director of Web Services (Webmaster)
The American Hotel & Lodging Educational Institute, Orlando, FL · 9/1/2003 to 7/2/2007 · ahla.com
This was a rather high profile position in which I was the conduit for communications with the corporate office in Washington DC and met with DC staff twice per year. I also managed two employees.
Primary responsibilities: develop and maintain 14 web sites built in HTML, Flash, and Active Server Pages (ASP) using SQL. The lead on projects such as implementing a new shopping cart, adding certifications online, integrating automated DVD ordering, e-marketing campaigns, and much more. I programmed over 60 administration areas that allowed different departments to administer sections of each website. I spoke at the annual state hotel association conference (ISHAE) and created 4 state association websites using Joomla and trained their staff. I also created and produced the multimedia presentation for our annual golf tournament and traveled across the country to each tourney to work with the photographer and event coordinators.
Web Developer
The American Hotel & Lodging Educational Institute, Orlando, FL · 3/1/2000 to 8/31/2003
Primary responsibilities: develop and maintain multiple web sites built in HTML, Flash, and Active Server Pages (ASP) using SQL. I designed and coded over 10 different Intranet and Internet sites and helped maintain many more.
Other responsibilities: maintained relationships with college and university professors, as well as general managers and other professionals in the hospitality industry.
Assistant Art Director
Internet Products International, Winter Garden, FL · 11/1/1997 to 8/1/99
I wouldn't trade my experience here for anything. This is where I learned my design skills in everything from print to packaging to advertisements to web site design. Thanks to IPI, I have 2 retail packages on the shelf, quite a few advertisements that ran in major computer trade magazines, a DVD package, and much more. IPI had 5 companies under its umbrella and I was responsible for the imagery for all of them. It was hectic at times but never dull.
Primary responsibilities: computer graphics and designs for the web and print, including advertisements for major magazines, package design, merchandise design, software interface design, software beta testing, and overseeing a group of 4 other designers.
Other responsibilities: manufacturer and vendor relations, customer service, trade show sales, office management, network file manager, production coordinator.
Fun stuff: it was my pleasure to work at two Comdex trade shows in Las Vegas and Chicago and another at the Javits Center in New York City. I also had the opportunity to fly to Amsterdam, Holland for 3 days to deliver a bundle of DVDs, that was hard to pass up. My greatest pleasure was my 5 weeks spent in Oxford, England with a dear friend to help conceive and design a DVD interface for a rock and roll documentary series.
Printing experience
Where I learned attention to detail.
Before the web, I spent years running presses and selling printed work in Pennsylvania.
Printing Press Operator
Continu-Forms Inc., Kulpsville, PA · 1992 to 1996
Operation of 2, 3, 4 and 6 color web offset printing presses.
Owner / Sales
JD Enterprises, Telford, PA · 1989 to 1992
Brokering sales of business forms, accounting systems, and general printed matter.
Production Supervisor
International Business Systems, King of Prussia, PA · 1992
Oversaw operations on the production floor with 8 press operators, production planning, inventory and employee reviews. I think I lasted 3 months. Just wasn't for me.
Press Operator
Safeguard Business Systems, Lansdale, PA · 1989 to 1992
Operation of 2, 3, 4 and 6 color web printing presses.
Many hats
Continu-Forms Inc., Kulpsville, PA · 1982 to 1989
Shipping clerk, warehouse and inventory management, quality assurance inspector, printing press operator.
Education
Schools, formal and otherwise.
Audio engineering first, then everything else on the job.
1996 to 1997
Full Sail Center for the Recording Arts
Winter Park, FL. Associate degree, audio engineering.
1988 to 1989
Montgomery County Community College
Blue Bell, PA. Studied business (but not much).
Since 1963
School of Hard Knocks
Still enrolled. Graduation date unknown.
Hobbies
When I am not building websites
- Music. Listen to my original music →
- Guitar, piano and drums
- Singing and songwriting
- Golf
- Cooking (and eating)
- My work. See the portfolio →

